Privacy Policy
Last updated: March 31, 2026
1. Acceptance of policy
1.1. This Privacy Policy explains and lists the transparency information regarding what personal data is collected (Section 3) when you use our Service Tape Measure: AR Measuring and the services provided through it (together “Service”), how such personal data will be processed (Section 4) and which rights do you have with respect to your personal data (Section 10).
1.2. By using the Service, you promise us that (i) you have read, understand, and agree to this Privacy Policy and the data processing described, and (ii) you are over 16 years of age. If you do not agree or are unable to make this promise, you shall not use the Service. In this case, you shall (a) stop using the Service and request deletion of your data; (b) cancel any active subscriptions; and (c) delete the Service from your devices.
1.3. We do not knowingly process personal data from persons under 16 years of age. If you learn that anyone younger than 16 has provided us with personal data, please contact us at help@apptitude.cc.
1.4. If any questions remain unanswered or you would like to exercise your privacy rights, please also contact us at help@apptitude.cc.
2. Personal data controller
AppTitude Technologies OÜ (with its legal address at Harju maakond, Tallinn, Mustamäe linnaosa, Mäealuse tn 2/1, 12618) is the data controller of your personal data ("we", "us", or "our").
3. Categories & sources of collected personal data
3.1. When you use the Service, we process data:
3.2. Data directly provided by you.
3.2.1. Identifiers: This may include your email address. You provide us with this information when you contact us or otherwise interact with the Service.
3.2.2. User content: You may provide us with content such as photos and images (e.g., images of rooms or spaces) when using the Service features.
3.2.3. Communication with support team: When you contact our support team, you may also provide us with some personal information.
3.3. Data we collect automatically
3.3.1. Device and geolocation data: We collect language settings, Internet Protocol (IP) address, time zone, type and model of a device, device settings, operating system version, Internet service provider, mobile carrier, hardware ID, and unique device identifiers (including GAID).
3.3.2. Log and usage data: We collect information on how you interact with our Service. This may include information about what pages you have viewed, the features and content you interact with, how often you use the Service, how long you are on the Service.
3.4. Data provided by third parties
3.4.1. Transaction data: When you make purchases through the Service, payments are processed by third-party providers (e.g., Google Play). We do not collect or store your full payment card details. We may receive limited information related to your transactions, such as subscription ID, purchase status, and transaction details necessary to provide the Service.
3.5. Please note that we do not collect personal data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, and genetic and biometric data. We also do not collect any information about criminal convictions and offenses.
3.6. We also undertake to collect only such amounts and types of personal data strictly required for the purposes mentioned in Section 4 (Purposes & lawful bases for data processing). To the extent necessary for those purposes, we take all reasonable steps to ensure that personal data is reliable, accurate, complete, and current for its intended use.
4. Purposes & lawful bases for data processing
4.1. For the processing of your personal data, we rely on the following lawful bases:
4.2. We collect and utilize your data primarily to provide the Service and continuously improve it with the help of analytics. Furthermore, we aim to attract new customers to our products. Below, you may find a more comprehensive breakdown of how we use your information.
Reasons for Processing | Types of data | Lawful bases |
For marketing and analytical purposes. To provide, improve, and develop the service. | Device and Geolocation Data. Includes device model, operating system version, language settings, Internet Protocol (IP) address, country, city (approximate location), time zone, and unique device identifiers (including GAID). | Performance of a contract with you. Your consent. Necessary for our legitimate interests. |
For analytical purposes. To monitor and analyze user interaction with the service. | Log and Usage Data. Information about how you interact with the Service, including features used, session duration, and in-app activity. | Performance of a contract with you. Necessary for our legitimate interests |
It is required to identify the subscription the user selects, its duration, and its expiration. | Subscription data. Transaction data, subscription ID, and subscription terms received from the payment provider (e.g., Google Play). | Performance of the contract. |
To use App functions, including measurement tools and AI-generated design features. | Device functions (camera, gallery access). | Performance of a contract with you. Your consent. |
To generate AI-based interior/exterior designs and process user content. | Photos and images uploaded by the user; generated images. | Performance of a contract with you. Your consent. |
4.3. We rely on the following legitimate interests:
5. AI-Powered features
5.1. The Service may include features powered by artificial intelligence technologies that generate design ideas, visualizations, and other content based on user-provided inputs, including images and measurements.
5.2. HomeDesignsAI provides an online platform and AI technology to generate innovative design ideas and visuals for various aspects of home interiors, exteriors, landscaping, and real estate purposes. We use the HomeDesignsAI API to leverage AI to create new home design concepts quickly by users. By accessing or using the App, the user agrees to the transfer and processing of photos through the HomeDesignsAI API using AI technology.
5.2. You acknowledge and agree that any content generated by AI is provided for informational and illustrative purposes only and may not be accurate, complete, or suitable for real-world implementation. The generated results do not constitute professional advice (including, but not limited to, architectural, engineering, or construction advice).
5.3. You are solely responsible for evaluating the accuracy, completeness, and usefulness of any AI-generated content before relying on it. We are not responsible for any decisions made or actions taken based on such content.
5.4. By using the AI-powered features, you grant us the right to process the content you provide (including images) for the purpose of generating results and improving the Service, as further described in our Privacy Policy. Such content can be used to create marketing and other materials that show the product's functionality and help other users familiarise themselves with the application's functionality in more detail before using it. By continuing to use the App, you consent to the publication of content generated by AI.
6. Third-party services and other disclosures of data
6.1. Apart from our employees, contractors, and affiliated companies (if any), we share information with the range of third parties that helps operate, provide, improve, integrate, customize, support, and market our Service. We require all third parties to respect the security of your personal data and treat it under the law. The types of third parties we share information with include, in particular:
6.2. Service providers: We engage the partners mentioned below to carry out specific services or business functions on our behalf using their technologies and resources, based on our instructions. We do not allow our third-party service providers to use your personal data for their purposes and only permit them to process your personal data for specified reasons defined in this Privacy Policy.
Third Party | Its Service | Purpose of usage | Link to privacy materials of the Third Party |
Google LLC | Google Play | App publishing | https://policies.google.com/ |
Google LLC | Google Ads | Marketing and advertising purposes | |
Google LLC | Firebase | Proper functioning of the App | |
Amplitude Inc | Amplitude | Product analytics and event tracking | |
Appsflyer, Inc | Appsflyer | Marketing and advertising purposes | |
FUTURE TECH FLOW SRL | HomeDesignsAI | Proper functioning of the main features of the Application |
6.3. Public authorities, including law enforcement agencies: We may use and disclose personal data to enforce our legal rights or Terms of Use, to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others, and to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, or in other cases provided for by law.
6.4. Third parties as part of a merger and acquisition: As we develop our business, we may buy or sell assets or business offerings. Customers’ information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated company (if any) and may transfer such information in the course of a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
7. Cross-border transfer of personal data
7.1. We may transfer personal data to employees, contractors and third parties from countries other than the country in which the data was originally collected in order to provide the Service and for purposes indicated in this Privacy Policy. If these countries do not have the same data protection laws as the country in which you initially provided the information, we deploy special safeguards.
7.2. In particular, if we transfer personal data from the EEA to countries with not adequate level of data protection, we use one of the following legal bases: (i) Standard Contractual Clauses approved by the European Commission (details available here), or (ii) the European Commission adequacy decisions about certain countries (details available here).
8. Data security & retention policies
8.1. We have implemented appropriate security measures to prevent your data from being accidentally lost, used, accessed unauthorized, altered, or disclosed. In addition, we limit access to your data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your data based on our instructions and are subject to a duty of confidentiality.
8.2. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8.3. We also use technical data encryption tools like SSL protocols to secure your data.
8.4. We will store your personal data for as long as it is reasonably necessary for achieving the purposes set forth in the Terms of Use and Privacy Policy, which includes the period during which you have an account with the Service. We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
8.5. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your data, the purposes for which we process your data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
9. Changes to policy
We reserve the right to and may change this privacy notice occasionally. If we make any material changes, we will notify you through our Service, email, or by presenting you with a new version of this privacy notice for you to accept if we, for example, add new processing activities or collect additional personal data from you. Your continued use of the Service after the effective date of an updated version of the Privacy Policy will indicate your acceptance of the Privacy Policy as modified.
10. Your legal rights
10.1. This Section explains legal rights applicable to users that are residents of certain economic areas, countries, or states as set forth below. Except as otherwise provided herein, you may exercise your legal rights by contacting us at help@apptitude.cc. To ensure that we properly handle the requests you make regarding your rights, we are required to verify those requests. Depending on the type of request and the product used by you, this may include your name, age, email, date of subscription purchase, date of last activity, date of account creation, or some other Service use data that will reasonably identify you as an owner of the account, etc. We may also ask you for additional proof of identity, if necessary, but we strive to ask less according to the data minimization principle.
10.2. European Economic Area residents
As a data subject, you have the right to interact with its data directly or through a request to us. This section describes these rights and how you can exercise them:
Right | Description |
Right to access | You can request an explanation of the processing of your personal data. |
Right to rectification | You can change the data if it is inaccurate or incomplete. |
Right to erasure | You can send us a request to delete your personal data from our systems. We will remove them unless otherwise provided by law. |
Right to restrict the processing | You may partially or completely prohibit us from processing your personal data. |
Right to data portability | You can request all the data you provided to us and request to transfer data to another controller. |
Right to object | You may object to the processing of your personal data. |
Right to withdraw consent | You can withdraw your consent at any time. |
Right to file a complaint | If your request was not satisfied, you could file a complaint to the regulatory body. |
To exercise your rights, contact us. If your request is not satisfied, you can submit a complaint to your local Data Protection Authority. You may find it here. UK residents enjoy the same rights but may lodge a complaint at the other Authority in the UK – Information Commissioner’s Office. You can contact them at 0303 123 1113 or go online at www.ico.org.uk/concerns. | |
Please note! Depending on the state and legislative requirements, we have from 30 to 60 days to exercise your request, with the right to postpone it for 30 days more. |
If your complaint is not satisfied, you can file a complaint with the Federal Trade Commission.
Your rights vary depending on the laws that apply to you, but may include:
Right | Description | Area | |
Right to access | You can request an explanation of how your personal data is processed. |
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Right to correct | You can change the data if it needs to be more accurate or complete. |
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Right to delete | You can request to delete your personal data from our systems. |
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Right to portability | You can request all the data you provided to us and request to transfer data to another controller. |
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Right to opt out of sales | The right to opt out of the sale of personal data to third parties. |
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Right to opt out of certain purposes | The right to opt-out of processing for profiling/targeted advertising purposes. |
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Right to opt out of the processing of sensitive data | The right to opt-out of processing of sensitive data. |
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Right to opt in for sensitive data processing | The right to opt in before processing sensitive data. |
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Right against automated decision-making | A prohibition against a business making decisions about a consumer based solely on an automated process without human input |
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Private right of action | The right to seek civil damages from a controller for statute violations. |
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Please note! Some states do not have privacy laws. The rights of residents of such states are governed by U.S. federal law. If your state is missing from the list, please contact us. | |||
California residents have the right under the California Consumer Privacy Act (“CCPA”) to opt out of a company governed by the CCPA's “sale” of their personal information.
We do not sell your personal information to anyone, nor use your data as a business model.
However, we support the CCPA by allowing California residents to opt out of the future sale of their personal information. Please contact us if you would like to record your preference so that we do not sell your data in the future.
10.5. Access rights under California’s Shine the Light
California also provides its residents with additional access rights. Under the Shine the Light law, the residents may ask companies once a year what personal information they share with third parties for those third parties' direct marketing purposes. Learn more about what is considered to be personal information under the statute.
To obtain this information from us, please send an email message to help@apptitude.cc, which includes “Request for California Shine the Light Privacy Information” on the subject line and your state of residence and email address in the body of your message. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.
10.6. Do-not-track requests
California residents visiting the Service may request that we do not automatically gather and track information about their online browsing movements across the Internet.
Such requests are typically made through web browser settings that control signals or other mechanisms that allow consumers to exercise choice regarding collecting personal data about an individual consumer’s online activities over time and across third-party websites or online services.
We currently do not have the ability to honor these requests. We may modify this privacy notice as our abilities change.
As data subjects, you have privacy rights prescribed by Canada’s federal and provincial privacy laws.
If you want additional information, please contact us by filling a request.
If you are not satisfied with the response, you can file a complaint with the Office of the Privacy Commissioner of Canada.
11. Contact us
If you have any questions about this Privacy Policy and/or want to exercise your legal rights, you may contact us at help@apptitude.cc.